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Penske trucks with Santa's helpers

Penske Sleigh Brings Christmas Cheer to Military Families in the Carolinas

Four Penske rental trucks armed with Santa's helpers visited military families across North Carolina today, bringing presents and a much-needed dose of Christmas cheer.


The visits to Fayetteville, Goldsboro and Jacksonville, North Carolina and Charleston, South Carolina, were part of Support Military Families' (SMF) annual Christmas care package delivery, which distributed 2,000 Christmas care packages for adults and children.

While the coronavirus pandemic made the normally festive event a contactless affair, it did not dampen the excitement for military spouses and their children, who look forward to the event each year.

"The spouses are even more appreciative this year because of the pandemic," said Diane Rumley, who co-founded SMF in 2009 with her husband, Steven.

A Season of Giving

Originally founded as Support Military Spouses, the name was changed last year to reflect the charity's broader mission to support military families and children. The nonprofit's goal is to thank every U.S. military spouse for their sacrifice by providing them with a care package.

The first care package delivery was in 2010 to celebrate military spouses. Mrs. Rumley remembers packing up a Penske van with 35 shoeboxes filled and donated by caring individuals, and delivering them to Seymour Johnson Air Force Base in Goldsboro, North Carolina.

In addition to the Christmas distribution, SMF also hosts a care package delivery in May during Military Spouse Appreciation Month, but that was cancelled due to the pandemic.

"We decided to focus on the 2,000 care packages for Christmas because we have been doing this for so many years," Mrs. Rumley said. With today's distribution, the charity has distributed 72,000 care packages.

With more trucks, SMF needed more drivers to help Santa make deliveries. So, Mrs. Rumley turned to the North Myrtle Beach Fire Department, which provided four firefighters to help load and drive the rental trucks.

The pandemic provided logistical challenges for distribution. Instead of visiting one city per day, SMF visited nine locations across four cities. "At every one of them, we followed contactless, safe COVID policies and procedures," Mrs. Rumley said.

Having the use of four Penske trucks this year made all the difference.

Delivering Christmas Cheer

Penske Truck Rental, an SMF founding partner, has supported the nonprofit's work to honor the service and sacrifice of military families. The company provides rental trucks to help transport the care packages and donates Penske Truck Rental Activity Books for children.

In past years, our associates sent the organization holiday cards with personal messages of support for military families, which were inserted into Christmas and Military Spouse Appreciation Day care packages.

"The value that SMF places with our relationship with Penske is immeasurable. It all began with Penske and has grown to be the largest care package distribution event for military spouses and their children in the nation," Mrs. Rumley said.

"When the spouses see the truck, to them it is the 'Penske Sleigh' and they know to look for it," she said. "It not only represents encouragement, but it brings joy, and it honors their sacrifice here at home, and that in itself is what the spouses appreciate the most."

By Bernie Mixon